Setting The Right Selling Price Affects Your Bottom Line

When you’re selling your home, the price you set is a critical factor in the return you’ll receive. That’s why you need a professional evaluation from experienced Realtors^®. We can provide you with an honest assessment of your home's current market value, based on several factors including:

• Market conditions
• Condition of your home
• Repairs or improvements

Pricing -- it's the single most important factor in selling your home. And let's be blunt here; it doesn't matter what YOU think your home is worth. What matters is what a BUYER thinks your home is worth! 

Obtaining a professionally preparedComparative Market Analysis (CMA) is the critical step in pricing your home. A CMA is what professional appraisers and real estate agents develop in order to determine the Market Value of your home. Go HERE for more information on why homes don't sell.

But not all CMAs are created equal. Many agents and appraisers look only at recent MLS (Multiple Listing Service) sales for similar homes near you. A good CMA however, will include much more. To properly prepare a CMA an agent MUST also do a tax record search for non-MLS sales. This takes a lot of time and effort, and let's face it; not everyone is willing or able to put in the time and effort it requires. WE ARE BOTH WILLING, AND ABLE!

If the price of your home is too high, several things could happen:

• Limits buyers . Potential buyers may not view your home, because it would be out of their buying range.
• Limits showings . Other salespeople may be less reluctant to view your home.
• Used as leverage . Other realtors may use this home to sell against homes that are better priced.
• Extended stay on the market . When a home is on the market too long, it may be perceived as defective. Buyers may wonder, “what’s wrong,” or “why hasn’t this sold?”
• Lower price . An overpriced home, still on the market beyond the average selling time, could lead a lower selling price. To sell it, you will have to reduce the price, sometimes, several times. In the end, you’ll probably get less than if it had been properly priced at the start.
• Wasted time and energy . A bank appraisal is most often required to finance a home.

Realtors have known it for years...Well-kept homes, properly priced in the beginning, always get you the fastest sale for the best price! And that’s just one of the reasons you need professionals assisting you in the selling of your home.